Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Social Media Management
Gone are the days when people spent hours reading newspapers, watching TV, listening to the Radio, or sending post mails.
In the season of Twitter, Netflix, Podcast, and Email it is imperative that your business has a strong presence on these platforms not just for visibility or sales, but for the more significant reason of staying relevant to a demographic that spends most of the hours on these platforms.
If you want to know what’s the latest on news and trends, where do you go – Twitter.
If you want to watch a movie or series of your choice, where do you go – Netflix.
During TV commercials, where do you go – WhatsApp, Facebook, or Instagram.
To know or learn something new, you either go to Google or Youtube.
To check on your friends and family, you’re either on Facebook or Instagram, for colleagues you’re on Linked-in.
Therefore, as a business, if you are not conveying your message on these platforms, then are you winning or losing??
Search Engine Optimization
Years back we would consult our
We instantly go to Google and type in the search box for what we are looking for, and in less than a second we get the necessary info we’ve been looking for.
Now, as a business, if your target audience is searching on Google search, for the service or product you are offering and if you show up on page 1 of the search results. Imagine !! the mass visibility this would bring to your brand.
On the downside, if you do not appear on the search page, you would be losing a massive margin of visibility.
Appearing on the search page is more than just about visibility, it’s also about authenticity, trust, and high quality. What I mean is people associate your position on the search page to these attributes.
All you have to do is follow a simple set of web guidelines !!
The heart of your business, your values, and principles in action can be captured on an online journal as you journey through.
Blogs on a Website have a significant impact on how your target audience perceives you as a brand. What drives your business, what makes you stand out from the crowd can all be captured on your Blogs.
Another significant use is the SEO boost Blogs can give your Website. Writing Blogs with ‘How to, Why, or What’ titles can bring in a lot of traffic to your site. Just ensure these titles are questions people are searching for answers online.
Websites that frequently publish blogs create an impression in the minds of viewers as an active business, and activity means productivity, and productivity means more conversions.
About 20 – 30 years back if you owned or ran a business, you would have to have an Office, a Shop, or a Building built on a piece of land.
However, today that Office, Shop, or Building is virtually your Website where you showcase your product or service or the content your advertising or selling.
With e-commerce booming, your Website can become your online store too. How cool is that !!
All our ads on Google and Social Media, marketing emails, and SEO efforts end with the Website as the last stop in our journey of convincing our target audience to become our customers.
So it’s high time you get a Website of your own, to excel at what you’re selling.
Pay Per Click
Is there an alternate to SEO to appear on Google search? Sort of…Google Adwords !! Not just on search but on other Websites too.
Have you noticed the prefix Ad before the first three links on the search page? these are Google Ads
Have you noticed Ads on the sides, upper, or lower sections on web pages of other Websites, these are Google Display Ads
Why have pay per click ads? the visibility these ads bring is massive, and you can specify your reach according to the region, type of audience, interests, or more.
Making it very easy for you to specifically target your audience !!
How many visited your Website? How long did they stay on each page? Which buttons did they click?
All this and more we can measure, the number of impressions (views) and clicks. One of the significant differences between a traditional and digital approach is the ability to regulate our marketing efforts.
For example, if you send a brochure through newspapers across the State or Country, you cannot measure how many read that brochure or what they did after they see it. However, with a digital approach, if you run an Ad across a State or Country, you will be able to measure the exact number of people who saw it and their response as well.
These measurements empower us to be more effective with our marketing efforts, minimizing cost and increasing returns.
Let’s Start Something new
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